Mark Of Pride Campaign

Conception: Michael Arnold
Web Development: Joe Hodgson & Tim Hunt (Shroom Online)

A grass roots campaign concieved by myself in an effort to re-establish the UK’s identity ahead of it’s leave from the EU. The concept aims to create a unifying symbol from which anyone can identify themselves under.

The mark is designed to be used, expanded, adapted and remade, the central Heart and Stripes works as a window onto it’s subject. The simple clothes-label-inspired tagline set in Arial Bold allows users to modify the mark easily and champion their own causes whilst staying brand consistent. 

Users can freely download the mark themselves or use the image generator at

Create your own Mark Or Pride at︎ and show us the Heart of the UK