The Economist Instagram refresh


Agency: The Economist, Modesta Žemgulytė, Lucy Rohr, Ria Jones & Stephen Petch



During 2019 and 2020 I worked as part of the Social team at The Economist tasked with creating short-form visual journalism and refreshing the Instagram main feed in order to help it stand out from the pack and bring in more formats that the Social team could use on the feed (and across other Social Media platforms).





A big part of this was introducing flexibility and accessibility into our template layouts, this coupled with Photoshop and After Effects workshops that I put together for the Social team allowed them to mix and match layouts to create engaging narratives on the fly from a range of templates. During my time working on the feed we saw our engagement increase dramatically and hit 5+ million followers.








A passion project of ours was creating a new series of audiograms to promote the range of podcasts at The Economist.
We produced animated templates that allowed us to quickly and efficiently subtitle our clips alongside a waveform.
























Work Enquiries
mikearnold91@gmail.com
Represented by George Grace︎︎︎
Selected Clients
Óura Candles
The Ritz-Carlton
Häagen-Dazs
Aldi

Somersby Cider
Samsung
Apple
J2O

The Washington Post
Tate Modern
DEMO Festival
Penguin